This week, Google trends analyst Gary Illyes discussed impending developments relating to the Google search ranking algorithm for mobiles. In talks with SEOs, Illyes revealed some interesting details about the upcoming changes.
No Ranking Advantage
For some time, Google has been promoting responsive design as a good approach for tackling mobile traffic. However, it will not be utilized within the new algorithm, because alternative mobile website options are as effective. It is thought that responsive design offers Google no ranking advantage.
Mobile Compatibility Is Changing
In order to work out if a website is mobile friendly, Google analyses every page of content. For website owners, this means that all pages have to be mobile optimized. Your online platform could still fail, even if the majority of pages are deemed suitable.
Waiting On a Tablet Only Ranking
The Google trends analyst has confirmed that Google has no intention to start work on an algorithm designed for tablet devices.
Determining the Effect on Desktop
According to Illyes, the algorithm development will have no effect on desktop. Yet, some web managers are skeptical about this claim.
Finding a Launch Date
During the discussion, Illyes was asked to talk about the launch date for the algorithm. On the whole, he stayed rather cagey, but did concede that April would be an important month, so make sure you take advantage of this free mobile friendly website test.
Meeting the Algorithm Deadline
He was just as cagey about whether not there will be a period of suspension between preparing a website for mobile optimization, and having it rank. In his words, website managers should aim to have their content prepared by the end of April.
Platforms Must Be CSS Compatible
A Change and a Delay
As for how long it will take mobile friendly websites to reap the benefits, the analyst said “As soon as we confirm that a webpage is mobile optimized, the content will be accurately ranked.”
A Separate Mobile Index
In regards to a separate mobile index, Google has surprised website managers by announcing that work has begun on the resource. He would not discuss how far it had progressed, and stated that there was no major news to report.
Negating the Need for NoScript